Barça crestBarça Energy Drink
On the road · worldwide

Demand isn't found.It's created.

Expos, arenas, fan zones — where the brand shakes its first hands.

Gulfood · Dubai · doneFine Food · Melbourne · nextYour city · soon
Global trade shows
01.

On the world stage

Where brands meet distributors — we exhibit, pour and sign. Gulfood done. Melbourne next.
Done

Gulfood 2026
Dubai

Dubai World Trade CentreOfficial exhibitor

The global debut of Barça Energy Drink at the world's largest food & beverage sourcing show. Four days of tastings and distributor meetings — demand, happening in real time.

Retail doesn't move because a product exists.
Retail moves when demand becomes unavoidable.
Gulfood 2026 · Dubai
Next · Stand T26

Fine Food
Australia

31 Aug — 3 Sep 2026MCEC · MelbourneStand T26

Taste it cold, talk terms on the spot — four days straight. We flew 16,000 km to pour you a can.

Book a meeting Become a distributor
Brand activations · with Barça Mobile
02.

Where energy lives

Together with Barça Mobile we take the brand where the crowds already are — concerts, fan zones, city takeovers. Two brands, one crowd.
Cans raised at the Barça Mobile stand
Cans up
Building a can pyramid at an open-air activation
Open-air activation
Sampling Barça Energy Drink at the counter
First taste
Fans with Barça Energy Drink at the Barça Mobile stand
With Barça Mobile
A fan enjoying Barça Energy Drink
In hand
Fan zone in Barça colours
Fan zone
Fans in FC Barcelona kits with cans
The colours
After hours

When the night comes,
we fill arenas.

A stadium of phone lights
Ten thousand lights
A couple caught in the moment under the arena lights
Lost in it
Fire columns over the stage at a sold-out arena show
Arena night
The band on the runway over a full floor
Full house
On stage, mid-verse
On stage
A fan rocking out in the front row
Feel it
Fans in FC Barcelona kits at the arena
The faithful
Next stop

Melbourne.
31 Aug — 3 Sep.

Fine Food Australia, MCEC, Stand T26 — where the next markets get picked.

Book a meetingSee your market