Barça crestBarça Energy Drink
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Barça Energy Drink atFine Food
Australia

31 Aug — 3 Sep 2026Taste all three flavours
Officially licensed by FC Barcelona

Feel thepowerof Barça.

One of the world's most loved brands, now in a can.
We turned the crest into a business — you turn it into sales.

450M
FC Barcelona fans worldwide — the audience arrives before the product
$92B
global energy-drink category in 2026, growing ~8% a year
A growing lineup
01.

The product

First three of manyMade for everyone
Barça Energy Drink — Original

Original

Timeless taste. Pure energy.

Barça Energy Drink — Watermelon

Watermelon

Fresh energy. Clear focus.

Barça Energy Drink — Red Grape

Red Grape

Bold taste. Pure drive.

250 ml slim can

The classic energy format — already familiar to every shelf, fridge and warehouse.

Made in EU

Produced in Poland under EU food standards — with export documentation any importer knows.

Compliant in your market

Caffeine, sugar and labelling meet the rules of your market — the product adapts where regulation requires it.

Premium from day one

The crest sets the price: a brand like this doesn't compete on discounts — premium at launch, and every day after.

More than a can

Feel the power
of Barça

The first team, the crest and the colours — artworks made for displays, fridges and shelves.
Barça Energy Drink key visual — FC Barcelona first-team artwork
02.

Why it sells

Every new drink fights two battles: getting onto the shelf, and getting off it.
You win the listing. The brand wins the sale.

Noticed

Shoppers don't study shelves.
Their eyes find the familiar and skip the rest.

Picked up

A new drink from an unknown name is a gamble.
A new drink from a name they know is a discovery.

Bought again

Trust sells the first can.
Taste sells the rest.

03.

Research first

Market size, shelf prices, key players, growth potential — published.
The full research is reserved for partners.
04.

Who's behind

Barça Energy Drink is brought to market by New Era Licensing & Merchandising (NELM), holder of the official FC Barcelona licence for energy drinks — worldwide.

NELM works shoulder to shoulder with New Era Visionary Group — FC Barcelona's official telecom and the company behind the Barça Mobile app.

Official FC Barcelona licenseeGlobal energy-drink licenseneweramerch.com ↗Barça Mobile ↗
05.

How it starts

Four steps from first contact to cans on the shelf — with the people who run the brand.
1

Enquiry

Tell us who you are and which market you cover — the form takes five minutes.

2

Straight to terms

The numbers are already on the site — the first call is about terms and volumes.

3

First order

You sign, we schedule — and you know when it ships and when it lands.

4

On the shelf

Launch day comes equipped — displays, stickers, banners, all print-ready.

Bring Barça Energy Drink
to your market

Your market is studied, the plan is ready — it's time to activate it.